Black and White and Red all over? HTFotography gets a new look!

We felt it was time for a new logo.
We had been using the old one that Henrik put together for about two years and it had 2 problems.
Firstly, the wording was not really clear which meant that people were always spelling the name wrong, a big problem when we needed potential customers to make contact through email and our website, both requiring that they be able to spell our name correctly to type in either the URL or the email address.
Secondly the font was beginning to look silly, too much like something a few other people were starting to use for Tattoo parlours, trendy clothing shops and one or two other photographer's watermarks.
We found a designer who had some work we liked the look of and was looking for some new projects to add to his portfolio.
He used our list of needs and came up with a few ideas, we discussed these and he tweeked the logos somewhat and we narrowed down the ideas to a few less and finally he came up with the logo we ended up using.
Since then I have made (very slight) changes until finally we were happy and now we have a brand new shiny logo which works well for us and is easily understood and read and conveys a sense of who we are and what we do.
What do you think?

If you are impressed contact Jurgen Henke. He is the Genius behind our new look.
Thanks for all your hard work Jurgen, we are loving our new look.